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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

User experience research

Align your business goals with your customers’ motivations

Reviewing current site performance and analytics helps uncover “what” your customers are doing, but it doesn’t tell us “why”.

Our user experience research helps bridge this information gap, generating insights about your customers that you can use to build highly tailored website experiences that convert.

What is User Experience research?

UX research is the study of the needs and experiences of target users to guide product development, marketing and broader decision-making. There are two main categories of UX research: generative, which captures insights to inform designs and experiences, and evaluative, where existing experiences are tested and refined.

Relying solely on CRO analytics does not uncover the deeper reasons why website visitors don’t convert into customers. UX research is the supplement that helps provide deeper insights and understanding by answering complex questions and truly uncovering the why behind your visitors’ behaviors.

What is User Experience research?

UX research is the study of the needs and experiences of target users to guide product development, marketing and broader decision-making. There are two main categories of UX research: generative, which captures insights to inform designs and experiences, and evaluative, where existing experiences are tested and refined.

Relying solely on CRO analytics does not uncover the deeper reasons why website visitors don’t convert into customers. UX research is the supplement that helps provide deeper insights and understanding by answering complex questions and truly uncovering the why behind your visitors’ behaviors.

Importance of User Experience Research

Craft stronger hypotheses

With a clear understanding of your users needs and motivations, experimentation hypotheses will be based on data and insights, not assumptions.

Better interpret A/B test results

A/B testing in conjunction with user research helps you understand the “why” behind experimentation results. With actionable data and accurate results you can make informed decisions, and build a better user experience for your visitors.

Prioritize what matters to customers

Leverage UXR before investing in A/B tests to minimize time and energy spent on tests your customers don’t care about.

Why choose us?

UX research helps ensure that we understand your business goals and the needs of your customers. Our extensive experience in various UX research methodologies brings a user-centric approach to experimentation and optimization. We often work with clients who have previous CRO experience and are at an impasse in solving their business problem. Our team can help with the sufficient research and strategy to design a “right-fit” solution, and discover the “unknown unknowns”.