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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

Personalization services

Deliver world-class CX with an insight driven personalization program

Our Personalization service allows you to serve the right experience to the right person at the right time.

What is personalization?

Personalization is the practice of serving relevant, customized content to different customers based on their unique goals, preferences, and context.

By delivering tailored content to each of your website visitors, personalization allows you to create website experiences that resonate deeply with different audience segments to drive greater levels of engagement across your website.

To given an example, a teenager and a senior citizen are unlikely to respond equally to the same message. By delivering personalized messaging to each of these users, you have an opportunity to positively impact the way they each interact with your website.

What is personalization?

Personalization is the practice of serving relevant, customized content to different customers based on their unique goals, preferences, and context.

By delivering tailored content to each of your website visitors, personalization allows you to create website experiences that resonate deeply with different audience segments to drive greater levels of engagement across your website.

To given an example, a teenager and a senior citizen are unlikely to respond equally to the same message. By delivering personalized messaging to each of these users, you have an opportunity to positively impact the way they each interact with your website.

Benefits of our personalization service

Increased customer engagement

Presenting content or providing an experience that taps into a deeper understanding of an individual customer increases retention rates and keeps people coming back.

Increased conversions

Meaningful, contextually relevant experiences for your customers across your marketing channels drives new customer acquisition and increased conversion rates.

Increased profit and revenue

When presented with marketing that is customized and appealing, customers connect with your company, leading to happier customers and more sales.

Our approach

Unlike many, we view personalization as a means to an end rather than an end in itself. In practice, this means that we use personalization as a tool to help you create engaging users experiences that drive the maximum possible uplift in your KPI’s.

The first step to effective personalization is understanding your goals and your customers’ needs. Our experts will partner with you to identify high-value segments, prioritize personalization opportunities, and research your customers emotional needs.

Equally important: effective personalization requires a strong foundation of data integrity and portability. We ensure your business has the data foundation necessary to enable real-time customer personalization inside of your testing tool. When combined with clear goal-definition, a methodical process, and a well-trained team, we’re able to reveal deep insights about your customer segments, which we use to create tailored web experiences that drive results.

Your team of personalization experts

Strategist

A customer experience expert leads your account, creating custom strategies unique to your business needs.

Analyst

Using both quantitative and qualitative data, our analysts uncover a never-ending stream of insights and hypotheses.

Designer

Our UX/UI designers are trained in conversion and work within your brand guidelines to design the user experiences.

Developer

Experts in both client and server side development, our developers write custom code to bring your strategy to life.