Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
The Conversion blog.
5 steps to kick-start your experimentation program with actionable insights
An evening of experimentation…with Facebook and Conversion.com
Introducing: The 9 experimentation principles
How to make your ideation sessions go down a (brain)storm
Conversion.com hosts… ‘Experimentation Maturity: What advanced testing teams do differently’
Prepare for Launch: Lessons from 1,000 A/B Test Launches
Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: Competitor Analysis
Conversion.com’s first independent event: What framework for personalization?
Personalisation, what’s the hold up?
Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: On-site Surveys
From quick wins to cultural shifts – understanding the experimentation maturity model
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